Dwight Eisenhower Essays (847 words) - Dwight D. Eisenhower

Dwight Eisenhower If you listened in history class you probably have heard his name before. He was born in a small town called Deniso in western Texas in the year 1890 (Hargrove 22).Then he and his family moved to a railroad town called Abilene in the state of Kansas. Here Dwight Eisenhower grew up with his 13 other family members. (Hargrove 19). Dwight David Eisenhower is one of Americas greatest heroes with his military career to his two terms as President of the United States. Dwight Eisenhower had many accomplishments to and from West Point through World War One. Ike Eisenhower wanted to serve his country in any way he could. He found the idea of being a sailor in the U.S Navy intriguing, but when he later applied for entering he found that he was too old at the age of 20. Then after studying hard Eisenhower was accepted at the West Point Military Academy with the help of a U.S senator (Hargrove 33). At college Ike showed himself as a hero on the Army Football team as an end (Hargrove 34). He also found an easier procedure for working advanced calculus (Hargrove 36). At the end of his college career in 1915, Eisenhower graduated number 61 out of a class of 164 (Hargrove 38). Eisenhower's military journey began during World War One. When he graduated college World War One was still raging through Europe. Instead of fighting in the infantry overseas Eisenhower was to stay home on U.S bases (Hargrove 41). After being promoted to a Lieutenant Colonel, Eisenhower was sent to Camp Colt to train soldiers about tanks (Hargrove 42). Then in the year 1933 he became one of the important advisers to General Douglas MacArther (Hargrove 45). Dwight David Eisenhower worked his way up through the ranks during World War Two and then led the Allies to victory in D-Day. Dwight showed his skill of organizing the movement of large numbers of troops. He was then promoted several times in the next few years.Then in 1941 Eisenhower was promoted to Chief of Staff of the Third Army (Hargrove 49). Then shortly after the promotion to "Chief of Staff", Ike was again promoted to the position of Brigadier General (Hargrove 50). Soon he was put in charge of the Allied forces in Europe (Hargrove 52). He now controlled the armies of the United States, Britain, and Canada (Hargrove 7). Eisenhower and other Allied Generals planned the invasion of Normandy (Hargrove 12). Eisenhower would lead the 6,483 sea vessels, about 800,000 men, and 12,000 aircraft across the English Channel to Normandy France (Benson 12). Eisenhower had hoped that the Germans would fear an invasion at the close French city of Calais ("The Beaches of..." 9). There were to be five beaches invaided with the code names; Omaha, Utah, Gold, Sword, and Juno ("The beaches of..." 28). In the end Dwight D. Eisenhower led the Allies to victory on June 6,1944. If Eisenhower had made a wrong choice, Hitler would have continued to rain V-1 & V-2 rockets on London (Benson 7). Eisenhower had now successfully completed the most important invasion in history wiping out all most 100% of German units. Luckily Allied forces only suffered 76% casualties (Barry 30). Dwight Eisenhower was one of the most popular and successful presidents in our country's history. Eisenhower was elected to the office of president twice. His first term with vice president Richard Nixion began in 1952 (Hargrove 65). Then again in 1956 Dwight Eisenhower was reelected to president winning by a landslide (Hargrove 76). Dwight Eisenhower solved many problems of his era. He helped to stop the Korea war with peacetalks (Hargrove 67). Eisenhower also enforced the desegregation of public schools making way for the start of equal schooling (Hargrove 79). Dwight Eisenhower substantially helped prevent what could have been an all out war in the Middle East (Reeder 149). Eisenhower started many important programs and made great advancements in the United States. "The atom, once mans' slayer will now become his most productive servant". This is what Eisenhower said when he pushed for the start of the International Atomic Agency (Reeder 145). He also organized the Army to create a space program, which eventually launched Explorer I (Hargrove 81). President Eisenhower signed the two last states into the Union, Alaska and Hawaii (Hargrove 82). He also started to build a mass network of interstate across the country from coast to coast (Hargrove 82). On January 20, 1961 Dwight Eisenhower left the office of President and was succeeded by newly-elected President John F. Kennedy (Hargrove 87). In

Discuss the role of Marketing and the Marketing department Essay Example

Discuss the role of Marketing and the Marketing department Essay Example Discuss the role of Marketing and the Marketing department Essay Discuss the role of Marketing and the Marketing department Essay What is marketing? There are many definitions to what marketing is, of which one is Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.Marketing is therefore much more than just advertising selling. The marketing concept requires commitment to customers satisfaction, by providing what they want and need..Within market research, there are two types of researches used. There is primary and secondary research. Primary research is gathering information from the consumer directly. Research can be done in various type of questionnaires i.e. telephone, internet and face-to-face. A supermarket as tescos conducts face-to-face questionnaire when customers come into the store and those of who have joined the club card get sent email questionnaires. Whereas secondary information is using external companies information already gathered, although theres a drawback which is that the research can be old hence not reliable.What the customer needs and wants is found out in market research, it then goes to the marketing mix. Marketing mix includes product, price, place and promotion, formally known as the 4Ps which are key concepts in marketing. These are a very important part of every firms marketing strategy and are also interlinked with some aspects of market research.The product/service is what the company is selling or offering to a market for use or consumption. The product could be tescos selling its own brand bread or service could be tescos car insurance. Tescos, as the leading supermarket in UK, offers a large variety of products, from household goods as groceries and toiletries, to furniture, finance and insurance.Tescos has launched Green products in which it offers healthy eating, including fruits and vegetables at lower prices. It also has clear labelling to provide customers with nutritional information e.g. guidelines for daily amounts.Pricing is a key element in a firms success the reason being that firms have to price in accordance to the market and to what the customers are willing to pay. The loss of revenue is important because if the production costs are high and the company isnt selling the product it will lose revenue.Tescos is known as the cheapest but good quality service around. It has a price check in which majority of its products are cheaper then its competitors, also allows its customer to see products and its prices compared to its competitors which is independently collected.The real success to Tescos is in its efforts in promotion. Promoting is communicating with the potential customers and trying to persuade them to buy their product. Tescos reaches its potential customers through television, newspaper and the internet. Tescos club card is a type of marketing promotion. It gives the customer the opportunity to earn points e very time they go shopping at Tescos. In return they can spend their collected points on reducing their shopping bill or receive vouchers for hotels etc. Also tescos promotes green products which involve environmental friendly services as re-cycling bags, mobile phones etc and also by promoting healthily eating e.g. buying fruits and vegetables. They have promoted this by offering green club card points which are same as the normal points however more points are offered as it is helping the environment. This is very successful with its public relations as well as its customers.Tescos try to attract customers by having advertisements sent through the post in form of leaflets stating which products are on offer; they send this across by having the offers in big red, bold lettering to grasp the customers attention. Also they try to get customers for the future as children in the sense they have all the kids products on the lower shelves of the supermarket so that they can see them. Als o tescos has delivery service in which they would deliver shopping to customers homes that order online or even in store; this is popular with its customers.Another aspect important to marketing is place. Tescos is the largest chain in the UK and is aiming at the global market. They have stores all around the UK so that their customers dont need to travel miles to go to their local store. Tescos has about 1897 stores including tescos express and extra, also they have hundreds of stores world wide, and planning on opening more stores in USA.Also with online shopping, tescos products and services are available all over the UK and also many other countries worldwide.Overall, marketing is very important for the business. The basic role of marketing is the need and wants of its customers, the marketing concept. With investing in marketing the business can go from strength to strength as they will know what is required by the public and can provide it. Especially in the modern world as th ere is so much available to the public that the marketing department need to react quickly and get up to date. To conclude we can say that every business needs a marketing department to develop and promote their products. Without this they would not be able to supply the customer with its needs and wants. As a business, it needs profit to put into its marketing activities and most importantly its survival. Without the profit and a marketing department it could lead to a businesses downfall.